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 JD Powers Strikes Again!!!!!

For both buyers and sellers, the agent is still the most important driver of overall satisfaction.

To find out which national real estate companies do the best job of satisfying customers, J.D. Power and Associates analyzed more than 3,100 evaluations from 2,801 respondents who bought or sold a home between April 2007 and June 2008. The 2009 Home Buyer/Seller Study, now in its second year, measures customer satisfaction of home buyers and sellers with the largest national real estate companies. Overall satisfaction is determined by examining three factors for the home-buying experience:

  • agent (47%)
  • office (28%)
  • package of additional services (25%)

Four factors are examined for the home-selling experience:

  • agent (34%)
  • marketing (34%)
  • office (17%)
  • package of additional services (15%)
  • In the home-buyer segment, Keller Williams ranks highest for a second consecutive year, with a score of 806 on a 1,000-point scale. Keller Williams also performs particularly well in the agent factor. Following in the rankings are Coldwell Banker (801) and RE/MAX (798). Coldwell Banker performs particularly well in the office factor.
  • Among home sellers, Coldwell Banker ranks highest with a score of 815 and performs particularly well in all four factors. Keller Williams follows Coldwell Banker in the segment ranking with a score of 801.